UX

Simple UX Tips to Keep Your eCommerce Store from Losing Money

Shopping cart abandonment is a big problem that can lead to huge loses in revenue for your eCommerce business. However, there are various reasons why shoppers abandon their carts. Some customers might just want to browse your store items while others are simply not interested in what you have to offer. While some reasons for […]

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When is the best time to do user research?

Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) also do user research after launching. It isn’t recommended to only do testing after launch,

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Have you tried this CRO testing method?

Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used.  What are the differences between each method? A/B testing involves testing two versions of a page. There is a challenger and a control (usually the original page

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6 Actionable SEO Strategies for Exceptional Customer Service

Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.

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4 under-the-radar UX flaws that are killing your conversion rate

As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. What a lot companies fail to realize is that a great deal of buying decisions

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5 UX best practices for a search engine focused website

Irrespective of your industry, you rely on your website to build trust, build relationships, provide services, and sell products. Proper SEO will draw customers to your website, thereby improving your search rankings while UX helps a visitor to locate the needed information on your website and helps in starting a relationship with your prospective customer.

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15 Free SEO Tools to Improve Your Google Ranking

This post has been updated with more free SEO tools to help you grow your rankings in 2017!  Search engine optimization (SEO) is tough. In fact, the challenges are so real that any SEO would appreciate a handy tool to make their job easier. But the popular belief is that the more features a tool includes,

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