As Application Software businesses, Marin Software Incorporated (NASDAQ:MRIN) and HubSpot Inc. (NYSE:HUBS), are affected by compare. This especially applies to their profitability, analyst recommendations, risk, dividends, earnings and valuation, institutional ownership.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Marin Software Incorporated | 58.63M | 0.40 | 41.67M | -8.02 | 0.00 |
| HubSpot Inc. | 512.98M | 13.80 | 63.83M | -0.36 | 0.00 |
Demonstrates Marin Software Incorporated and HubSpot Inc. earnings per share (EPS), top-line revenue and valuation.
Profitability
Table 2 provides us Marin Software Incorporated and HubSpot Inc.’s net margins, return on assets and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| Marin Software Incorporated | -71.07% | -90.2% | -66.5% |
| HubSpot Inc. | -12.44% | -28.8% | -8.5% |
Risk and Volatility
Marin Software Incorporated has a beta of 1.54 and its 54.00% more volatile than Standard & Poor’s 500. HubSpot Inc.’s 1.91 beta is the reason why it is 91.00% more volatile than Standard & Poor’s 500.
Liquidity
The Current Ratio of Marin Software Incorporated is 2.3 while its Quick Ratio stands at 2.3. The Current Ratio of rival HubSpot Inc. is 3.2 and its Quick Ratio is has 3.2. HubSpot Inc. is better equipped to clear short and long-term obligations than Marin Software Incorporated.
Analyst Recommendations
The following table shown below contains the ratings and recommendations for Marin Software Incorporated and HubSpot Inc.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| Marin Software Incorporated | 0 | 0 | 0 | 0.00 |
| HubSpot Inc. | 0 | 4 | 5 | 2.56 |
Competitively HubSpot Inc. has a consensus target price of $168.75, with potential downside of -1.84%.
Institutional & Insider Ownership
Roughly 37.8% of Marin Software Incorporated shares are held by institutional investors while 97.4% of HubSpot Inc. are owned by institutional investors. Insiders held 1.1% of Marin Software Incorporated shares. Insiders Comparatively, held 6.5% of HubSpot Inc. shares.
Performance
In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Marin Software Incorporated | -14.13% | 2.53% | -28.19% | -58.46% | -75.7% | -77.81% |
| HubSpot Inc. | -5.25% | -8.6% | -14.71% | 1.6% | 59.29% | 49.02% |
For the past year Marin Software Incorporated had bearish trend while HubSpot Inc. had bullish trend.
Summary
On 10 of the 11 factors HubSpot Inc. beats Marin Software Incorporated.
Marin Software Incorporated operates a cross-channel advertising cloud platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display channels. The companyÂ’s platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers. It also offers Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. In addition, the company provides Marin Enterprise and Marin Display, which provide digital advertisers to manage large-scale advertising campaigns; Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.
HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.