Digital marketing is a must for any business. There are millions of potential consumers online and they are searching for products and services all the time. Any entrepreneur with a product or service to offer needs to be on top of the game when it comes to SEO and digital marketing. Before we go on to give you some tips, remember that SEO – search engine optimization – is not some ‘dark art’.
What it is, is a way of ensuring the search engines – and Google in particular – rank your site so that it gets on the front page. And yes there are DIY methods of enhancing your site’s SEO. We’ve put together a few tips for you, so you can get started.
1: Speed is Essential
Here’s something that’s happened to you: you’re searching for a product, you go to a website, it’s slow and cumbersome, so you find someone else. You need to be certain your site is operating efficiently and without any delay or you will lose business the same way. Research shows consumers expect a site to load in 3 seconds or less. Get rid of anything that slows your site down – unnecessary plug-ins and so on – and keep an eye on the loading speed of your pages.
2: Use Available Resources
One mistake many entrepreneurs make is not using the resources available to them. You might think you have the best idea in the world, but there is always something that someone else can tell you that is worth thinking about. Specialised SEO resources such as Al’s SEO House are great places to look for ideas, and there’s a lot to learn from the success of others, as well as their mistakes.
3: Make Your Videos Count
Video is a great medium to get a point across, and you really don’t need sophisticated equipment to produce a good marketing video. What you do need is help and advice on what to do and what not to do, so we recommend you check out these DIY SEO Video tips and take some ideas from them. The trick is to know what your audience wants and give it to them, and this applies to video as well as all your content.
4: Backlinks to Authority Sites
The more links your content has to reputable, high-scoring websites, the better. Linking content in authority websites should be the norm when you write blog posts or anything designed to engage the consumer. How to find an authority site? Use Moz, for example, or Google ‘authority checking’ and you’ll get a choice, and take it from there! Backlinks are essential, so make sure you get into link building mode.
5: Write for Your Readers
SEO is great, and you can further yours by utilising tips like these from Wix and elsewhere, but one mistake is to use content that is written for the search engines. You need to write for your potential clients, for those who will be reading your content. They want something to read, and they want it to be relevant. They will read and share content that is engaging, interesting and original, so make sure you post quality content that is well-written and fresh to the market.
The trick with DIY SEO is to look at what others are doing in your field, and to keep things simple. There’s no point in a complex website if it slows things down, you need to grab those leads quickly and efficiently. Follow the above tips, read the info we’ve provided for you, and you’ll soon get the ang of DIY SEO and digital marketing.