eCommerce Segmentation: Send the Right Email to the Right Customer

eCommerce Segmentation: Send the Right Email to the Right Customer


art abandonment is an eCommerce store owner’s worst nightmare.

Who else agrees? ?

On average, a whopping 78% of customers will abandon their carts, and leave an eCommerce store without making a purchase.

Now, let’s put this into context.

Assuming your AOV is $100, and you have 10 customers who add items to their cart every day, this translates into a potential revenue of $1,000 per day.

That’s $30,000 of revenue per month…

Assuming your margin isn’t too low, you’ll earn a decent income.

But what happens when you factor in abandoned carts?

Your revenue plummets to $220 per day, and $6,600 per month.

Once you account for your Cost Of Goods Sold (COGS), inventory and warehousing, shipping fees, and marketing costs, you’ll be paying yourself a pittance.

Sucks, huh?

Thankfully, there are things you can do to reduce your cart abandonment rates.

For instance, you can set up an email campaign targeting the visitors who abandoned their carts, and convince them to return to your site to complete their purchase!

If you need some inspiration, here are three abandoned cart emails that we like…

First up, this email by Massdrop that’s short, sweet, and to-the-point:





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