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October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig.

Best of the WordStream Blog September 2017

It also means it’s time to take a look at the most popular posts from the WordStream blog in September.

There’s something for everyone in this month’s round-up, from advice on how to go head-to-head with the biggest spenders on AdWords without breaking the bank, to comprehensive guides on how to create stunning Facebook ads.

So sit back, take a big sip of that pumpkin-spice latte, and catch up with any posts you missed in September.

1. How to Compete with Big Spenders in AdWords (Without Spending More $)

One of the most common misconceptions about AdWords is that it’s impossible to get your message out there without spending tens of thousands of dollars, and while a larger ad budget can help, it’s far from essential. Follow Allen’s insider tips in our most popular post of September to learn how to wring every last drop of ROI from your ad budget – no matter how modest it may be.

Average CTR larger AdWords budget vs. lower AdWords budget

2. What’s a Good Quality Score for Each Type of Keyword?

Here at WordStream, we talk a lot about the importance of Quality Scores, arguably the most important metric in PPC. However, not all keywords are created equal, and what constitutes a “bad” Quality Score for one keyword may be absolutely amazing for another type of keyword. In our second-most popular post of September, Allen explains why some of your Quality Scores may not be as bad as you think.

3. The Complete Guide to Creating Great-Looking Facebook Ads

Facebook is an inherently visual platform, which offers advertisers an amazing opportunity to create beautiful, enticing, engaging ads. However, actually making these beautiful ads can be tricky, particularly for new advertisers. In this post, Margot shows you exactly how to create gorgeous Facebook ads that your audience won’t be able to resist.

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4. 8 Popular Landing Page Designs: Which Types Work Best?

Landing pages can make or break a campaign, but how do you know which type of landing page to use in a particular situation? Just as you should be creating unique ads and tightly relevant ad groups in your campaigns, knowing which kinds of landing pages to use – and when – is crucial.

Landing page designs which types of landing page work best

In our fourth-most popular post of September, guest author and freelance copywriter Dan Stelter dives deep into eight different types of landing pages and explains the situations in which each type of landing page can really shine.

5. Complete Beginner’s Guide to Advertising on Amazon

If you run an ecommerce business, advertising on Amazon can be an incredibly effective way of attracting new customers to your store and driving leads and sales. In this post, Margot tells you everything you need to know about getting started with Amazon advertising, from an overview of the various ad formats available to optimizing ad copy for specific types of Amazon searches. Essential reading for ecommerce businesses.

6. How to Drive More Ecommerce Sales with Your Product Pages

Speaking of ecommerce campaigns, product pages remain one of the most effective – yet often poorly optimized – elements of an ecommerce business’ operations. Far too many retailers are missing out on opportunities to drive sales with highly optimized product pages, so we asked CRO expert Edin Šabanović to explain how to do exactly that.

How to drive more ecommerce sales with product pages trust signals logos

There’s absolutely tons of excellent advice on offer in this post, so do yourself a favor and learn how to get even more mileage out of your product pages.

7. 5 Easy Ways to Write an Irresistible Introduction

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When it comes to content, headlines tend to steal the spotlight. Although a strong headline is vital to the success of a blog post (or ad), a solid introduction is also essential if you want people to actually read the content you’ve spent so much time (and money) producing. In this post, yours truly explores five different ways to write an irresistible introduction, as well as the strengths and weaknesses of each approach.

8. Facebook Relevance Score: 4 Key Facts to Know

Relevance Score, the Facebook equivalent of AdWords’ Quality Score, is among the most important metrics to Facebook advertisers. However, like Quality Score, Facebook’s Relevance Score is shrouded in mystery. In our seventh-most popular post of September, Allen goes over four key facts about this crucial metric that every Facebook advertiser should know – including how to raise them.

9. The Beginner’s Guide to B2B Facebook Advertising

Despite being remarkably good value for money and offering an unparalleled audience, Facebook is still seen by many B2B businesses as the province of “fun” B2C companies, not dreary office supply firms or professional services companies.

B2B Facebook advertising ad placement types

However, as Allen proves in the penultimate post of this round-up, there is plenty of room for B2B advertisers to reach new prospects through Facebook advertising. If you’re on the fence about whether Facebook Ads are right for your B2B business, you need to read this post.

10. Ethical Marketing: 5 Examples of Companies with a Conscience

As a discipline, marketing sometimes gets a (well-deserved) bad rap. After all, some marketers will do virtually anything to spread the word about their products – but some companies pride themselves on making a genuine difference in the lives of their customers and people all over the world. In the final post of September’s round-up, I explore how these five companies are doing good and doing well thanks to the power of ethical marketing.

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