Enterprise SEO Manager at Western Carolina University (Western Carolinian)



The Royak Group Inc.


Job Description

The Enterprise Search Engine Optimization (SEO) Manager will be an experienced and results-driven leader, responsible for developing and executing the company’s organic search strategy to drive revenue and visibility in support of complex businesses, products and services at all stages of the buyer journey. As the SEO expert, the candidate will ensure that SEO standards are met across company web properties and will collaborate with strategic marketing to optimize both existing and new content. The successful candidate will be forward thinking, agile, capable of educating, influencing, and leading cross-functional teams to implement SEO best practices as well as establish governance company-wide. The candidate will also be knowledgeable of industry trends and can effectively implement new solutions to keep pace with changing SEO standards.

Key Responsibilities

  • Develop and execute enterprise SEO strategy including technical SEO
  • Create governance and communicate standards/processes, educate on best practices as the SEO expert of the Digital Center of Excellence
  • Ongoing reporting and insights, establish and measure KPIs
  • Develop and execute enterprise SEO strategy partnering with key stakeholders to understand and support business objectives.
  • Perform technical SEO audits, provide optimization recommendations, and initiate targeted traffic and revenue growth across company products and services.
  • Analyze complex data to identify opportunities and provide actionable insights in collaboration with cross-functional teams.
  • Establish governance, processes and best practices to maintain highest level of SEO standards across digital properties.
  • Develop and own KPIs for ongoing reporting and measurement as they relate to each business’s objectives.
  • Manage agencies and tools to support enterprise strategy.
  • Educate stakeholders via presentations and regular communications on SEO best practices as a key member of the digital center of excellence.
  • Implement latest standards to keep up with changes and industry trends.
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Minimum Requirements

  • 4-year degree in related field or equivalent experience
  • 8+ years of Business Experience in B2B SEO role with enterprise level experience and 5+ years’ managerial experience leading cross-functional teams
  • Proven experience executing complex, high volume SEO strategies
  • Direct experience and functional understanding of enterprise SEO tools
  • Technical SEO expert
  • Experience with multiple enterprise CMS’s
  • Understanding of HTML, CSS, JS
  • Ability to execute SEO strategy for multilingual/international sites
  • SEO evangelist, with an eye for emerging trends
  • Agile, able to quickly roll out improvements to keep pace with changing SEO standards
  • Excellent communicator and change manager’
  • Problem solver with solid project management experience
  • Excellent presentation skills
  • Proven analytical skills with ability to analyze data in context of business objectives and report on KPIs
  • Effectively manage conflict and synthesize input from multiple stakeholders
  • Experience leading SEO training or workshops
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