Lauren Ryan

How can companies tap into competitive socialising?



Lauren Ryan is a Leisure Analyst, writing reports on the UK’s leisure market. She has a keen focus on consumer behaviour, innovations and opportunities available within the market.

In this new video, we examine how brands and property owners can make the most of consumers’ changing leisure habits. We went down to Electric Shuffle in London’s Canary Wharf to see how it’s utilising people’s increasing desire for ‘competitive socialising‘ – the combination of social experiences and playful competition.





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