How Do You Recognize a Bad SEO Reseller?


This is a question that every entrepreneur wants an answer to, before engaging with any white label service provider in digital marketing. For sure, not all white label service providers that can be found on the internet have the ability to provide you with quality information on search engine optimization.

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You need someone who is not only knowledgeable but also has the skills to make your website rank higher. So how do you choose the right white label search engine optimization reseller?

Having some understanding regarding whom you are dealing with can enable you to have some confidence in their delivery. There are several awesome SEO resellers out there along with some terrible ones. That’s why you should look out for the following:

  • Feedback and Reviews – You cannot afford to ignore the reviews. Being stuck with a bad SEO Reseller will affect the image of your brand. Such mishaps can be avoided by checking out their reviews over the internet.
  • Their Payment Options – You don’t pay until the services have been delivered. They should offer flexible payment means like PayPal, bank accounts and even credit cards. Look for pricing that best suits you.
  • Previous Work – The reseller you are choosing should be in a position to prove that they can deliver as promised. They should at least be able to show you the transformation on their other clients’ websites.
  • Their website – Of course, their own website has to be well-optimized. They should observe all the SEO best practices and should be easy to find on Google’s search results.
  • Their deliverability – Your white label SEO reseller should be timely whenever you need their help or clarification. Some clients may need clarification on certain matters and the longer you take to answer their questions, higher the chances of losing them. Work with a white label service provider who answers instantly. Quick response time enables your business to scale up fast because you gain your clients’ confidence.

Red Flags that Indicate You are Dealing With a Terrible SEO Reseller

To avoid keyword stuffing, poor content and hidden text complaints, you should have a great white label SEO reseller. Here are some ways to know if you are dealing with a fraudster or a bad SEO reseller:

  1. They have poor keyword research abilities
  2. They don’t offer free consultations
  3. They like controlling your data even when you should be the one controlling it
  4. They provide very poor content that doesn’t fulfill SEO requirements
  5. They take too long to answer questions from clients
  6. They blame Google when you or your clients do not get expected results
  7. They lack reviews on social media platforms

The above tips will help you when searching for the right white label SEO service provider and reseller. Remember, these guys can break or build your business. Hence, choose wisely.



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