Are you a company owner? Are you looking to expand your business and gain more recognition? Well, if the answer is yes, we have a very useful and effective tip for you!
You’ve probably already heard about SEO (Search Engine Optimization) and how effective it can be when it comes to marketing. Well, today we’re going to talk about Local SEO and how it can help you take your business to the next level. Let’s start.
What is Local SEO?
Like we just mentioned above, SEO is a short term for Search Engine Optimization. Local SEO is almost the same, but still a bit different. It is a very effective way of promoting your business as it helps your local customers view your products or services at the exact same time when they’re looking for them online. Before we go deep into the content, let’s see what makes these two optimizations different from each other.
What does “Local Search” mean?
Img source: agencyanalytics.com
According to some Google statistics, almost fifty percent of the searches have some kind of “local intent.” A good way to explain this would be the following example. If you search for “how to fix a broken garage door”, the results displayed might come as “best garage repair door services near you”. You get the idea. If you’re looking for a good company that can provide you amazing services of this kind, one of the examples is Expert New York SEO Company – Hills Agency.
You are already aware of how important marketing is if you want to have a successful and well-known product, business or anything else that needs to sell. For example, if you own a computer repairing service but a couple of other people own one as well, you will most likely have to share the profit. And having competition and sharing profit is not really good for business. That’s why you need to stay on top of the search results when someone in your area needs a computer repairing service. And if you don’t stay on the top, your competitors will. Just because of this, investing in a professional SEO company that will take care of your marketing, is one of the best ideas ever when it comes to running a business.
How does local SEO help me?
Making sure that your local SEO is optimized means that you will gain more traffic on your website, more leads, and conversions. There are a few ways of getting better Local SEO. We’re going to list some of them.
Img source: blog.marketo.com
- Creating a Google My Business Account
This means that your business will show on Google Maps and be present on the search engine for free since it’s their feature.
- Make sure your customers leave reviews
If your customers leave reviews regularly, it is more likely that someone will run into your business. The more content and information there is, the better for you.
- Optimizing voice search for the near future
Voice searching will blow up really soon. When everything starts being automated and people will no longer care to type a question, they will ask one instead. Using their voice. If you optimize your content for voice searches, you will see an improvement in recognition in the upcoming periods.