In this article, Rilind Elezaj writes about how SEO can help you, marketers, gain a fortune. For e-commerce websites, search engine optimization can be compared to the mythical three magic beans.
In Jack and the Beanstalk, a fascinating fairy tale that you’re probably familiar with, a boy receives three magic beans from a magician. In a state of fury, the boy’s mother throws the beans outside through the window. When they woke up in the morning, the family discovered that a giant beanstalk had sprung up. The beanstalk enabled Jack to ascend to a kingdom high in the sky, from where he became exceedingly rich.
How does SEO help the e-commerce industry?
To optimize the profitability of your e-commerce website, you undoubtedly need search engine optimization. It is needed by all companies, ranging from bootstrapped startups that offer coupons, to international conglomerates listed on securities exchanges.
The following are recommendations based on extensive and practical experience with electronic commerce and SEO. Each of them is firmly based on careful data analysis, rather than intuitions.
# 1. Search engine optimization can help customers find you
Having an electronic commerce site with no SEO can be compared to a situation whereby someone leaves plenty of money on the table.
To prove this, use a good analytics tool to determine the source of most of your web traffic, sales, and conversions. Without a doubt, organic search will appear among the top five. Google and other search engines are responsible for driving a significant percentage of profit-generating web traffic. If this does not apply in your case, then you are without doubt making mistakes.
Consumers’ purchase behavior has been changing over the years, courtesy of the rapid technological evolution. Search has become an important factor in customers’ decision-making process. For instance, if you are searching for home products, companies that use SEO effectively, will show on the first pages of Google which will automatically affect the purchasers’ decisions.
If you ignore SEO, the e-commerce website may be invisible or barely visible during potential customers’ journey of making purchases. As a result, you will not have the capacity to compete with Amazon and other giants.
When your e-commerce site is barely visible on search engines, it means fewer customers will come across it, fewer sales will be made and business growth will also slow down. Additionally, your competitors will become stronger because of enhanced sales volume and increased profits.
Look at the scenario from another angle. Your e-commerce business has enormous growth potential. Average rankings on search engines should not make you feel contented. A good SEO strategy can help increase sales volume and enhance revenue as well.
In case the web content is written in English, but the target audience understands a different language, use translation effectively to ensure the language barrier does not get in between potential customers and your business.
# 2. Search engine optimization is an effective technique of growing the bottom line
Successful companies usually allocate a significant proportion of their resources to areas that are vital for the achievement of set goals. Additionally, they minimize expenditure on business activities that have little or no impact on revenue. When the principles of your company’s sales and marketing plan involve proper situational analysis, competitors, as well as market efforts, will undoubtedly be cost-effective, especially if your marketing strategy is customized to suit the organization’s strengths and resources.
In niches and industries that are extremely competitive, it’s very costly to pay for paid traffic. In some cases, companies have to pay for expensive banner advertisements. Having a proper SEO strategy can reduce dependence on paid web traffic. It can help boost sales and increase profit.
Traffic generated by SEO and other organic strategies is usually free. There is absolutely no cost for every click, impression or conversion. Search engine optimization can help attract substantial, high-quality traffic at absolutely no direct cost.
# 3. SEO produces long-lasting effects
The results that search engine optimization produces are not only targeted but are also cost-effective, long-lasting and quantifiable. Unlike other strategies of generating website traffic, SEO has absolutely no shelf life. Nobody can pull the plug on search engine optimization. However, with paid adverts, traffic stops flowing immediately when payment stops.
When asked Tactica about investing in SEO, they said “A proper SEO strategy can, without doubt, produce clear, long-term effects. Unlike other marketing techniques where companies start with absolutely clean slates, search engine optimization keeps growing stronger by building upon itself. You can build on a foundation established a year before, and continue building on the same foundation as the years go by”.
It is possible to take a long break from running SEO campaigns and concentrate on other areas. Upon returning to the stage, do not be surprised to find that the strategy is still as effective as it was before the long break.
SEO makes major contributions to the overall success of the e-commerce industry. There is no doubt about that. It can enable startup companies to compete with Amazon and other e-commerce giants.
Does your company make use of search engine optimization? If it doesn’t, then you are undoubtedly missing out on so much. Development and implementation of a good SEO strategy can produce very impressive results. Do not miss out!
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