Lead to Conversion has created a new division specifically aimed at helping senior care companies with their website building, search engine optimization and other marketing tasks.

Lead to Conversion Senior Living will offer clients the latest in machine learning and search engine algorithm knowledge, ensuring that their brands and facilities land in the right Google searches.

“Optimizing conversion rates can be even more elusive, as consumer demands become more and more sophisticated,” the company said in an announcement about its new division. “Juggling daily tasks alongside trying to implement slick web design, targeted email campaigns and astute social media marketing is too much for any business, small or large.”

The company will also offer expertise in mobile web pages to maximize lead acquisition, which will be outsourced to a company specializing in increasing profits via online channels.