With the advent of smartphones and the internet, reaching the audiences has become much easier and interesting. You no longer are restricted to the traditional marketing channels; one can try and test from the varied marketing mediums. Every day is a new challenge and opportunity for marketers since digital marketing is evolving constantly. SME’s are also aware of the fruits that digital marketing can bear for them, and hence this can be seen as an employment opportunity. Fresh college graduates are also considering having the skill of digital marketing because statistics prove that four out of every ten jobs are requiring these skills.
Not long ago, digital marketing was thought of as a fad. Little did people know that this is not a passing fancy but an actual money minting chance? For people who had the skill-set back in those days are now the masters of the industry. Looking at the current trend fresh graduates are trained to be able to fill in the gap between the supply and demand. Students as young as seventeen years wish to familiarize themselves with these skills, so as to become competent by the time they are graduating from college. Seeing the acceptance of such skillful people in the industry, more players came in to test their luck in training these young lads. It turned out so, that within a short span of time digital marketing courses were more like hot selling cakes.
The ever growing internet savvy people very well know where to look for whenever they want to buy a certain thing or two. Not always it was such a scenario; they would always rely on the opinion of the salesperson. Whereas now you have forums and opinion voicing platforms just a click away this has become possible only because of these every day new inventions. Although such inventions have kept the marketers on their toes, it has also given them a huge platform to show their prowess. For obvious reasons, business owners have loved online marketing. One of the major reason is that they can know in real time, whether their decisions and investments are showing the desired results.
Increased reach of digital marketing has lead to a lot many changes in the mindset of the consumers as well as business owners. As consumers, we highly rely on technology, which brings me to say the mobile phones have been a boon to the marketers. Conventional methods of marketing are no longer practiced aggressively. It cannot be denied entirely that traditional marketing means have become outdated,, because it always said that one should never forget their roots.
Here are a couple of channels which will contribute to the success of digital marketing in the coming years:
Who knew that we will be able to carry the entire world in our pocket? This has only become possible because of the invention of smartphones. Mobile marketing aims to fulfill our needs even when we are on the go. It is very much evident that we all spend a major chunk of time on our mobile phone. Be it waiting for the train at the station or a quick tea break at work. It has become more like a necessity to us. If businesses have not understood the importance of mobile marketing and are not implementing it, then they surely are lagging behind.
One of the most talked about the trend is video marketing. A video which is very impressive and unique has better returns than a message sent. Videos have always been more interesting to audiences. A two minutes video or a gif video is bound to boost your engagement with customers.
Email marketing has been a very popular marketing technique. Crisp and appealing emails guarantee attention and better return on investments. A personalized email is all it takes for marketers to reach their target customers.
The best way to brand your product/service is through social media. The new video-sharing app which gathered a lot of attention from the young lads is something which should be considered by marketers. Though as a young platform, marketers should not underestimate its capacity. Partnering with an influencer will help them to reach out to the younger audiences.
To survive in this competitive world, it is necessary for marketers to chalk out a proper marketing plan which comprises digital mediums also. After all the trends and jobs that are being created in this industry, we can say that digital marketing is here to stay and it has a very bright future. So all you young graduates learn this skill if you think you are creative or have an analytical head. Digital marketing has a place for all of you.
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