Posted by Danielle_Launders
Can’t get enough of MozCon? Neither can we.
Join us a day early for our new half-day working session series and have fun learning, brainstorming, and collaborating with some of the brightest minds at Moz.
They’ll cover all of the nitty-gritty aspects of SEO to help those new to the industry have a better understanding of ranking in the SERPs.
Those who are more experienced will get some hands-on time with Moz’s SEO experts to fine-tune their skills and take home some actionable tips and action plans.
Exclusive to MozCon attendees, these additional workshops are interactive 75-minute working sessions designed to have attendees leave with outlines, strategies, and action plans to start implementing right away. You’ll be able to customize your workshop agenda by choosing 3 out of the 5 available workshops to attend in the order of your choice. Read through the workshop descriptions below so you can plan your perfect day when you register.
MozCon Workshops: SEO-Intensive Schedule
Sunday, July 16
12:30–1:00pm | Registration
1:00–2:15pm | First Workshop
2:15–2:25pm | Break
2:25–3:40pm | Second Workshop
3:40–3:50pm | Break
3:50–5:05pm | Third Workshop
The 10 Jobs of SEO-focused Content
Rand Fishkin, Wizard of Moz
Content creation, optimization, and amplification are powerful levers for SEO, but with more companies than ever investing in the practice, you’ll need a competitive edge to get value. More than how to rank content, Rand shows how to make the right content for the right platforms, get it in front of the right people, and earn value from that visibility.
Keyword Targeting for RankBrain and Beyond
Dr. Pete Meyers, Marketing Scientist
The days of one keyword, one page are gone. Thanks in part to machine learning, Google can interpret keyword concepts, understand intent, answer questions, and even guess questions you didn’t ask. Dr. Pete guides you through a future-proof approach to keyword research, keyword targeting, and content structure and help you understand where to put your effort.
Make the Most of Moz Pro: Insider Tips & Tricks
Brian Childs, Training Program Manager
Want to save time doing SEO analysis? Learn shortcuts and lesser-known features in Moz Pro from our Training Program Manager, Brian Childs. Unlock the full power of Moz Pro as Brian shows you easy ways to develop reports, analyze competitors, and find link building opportunities.
Risk-Averse Link Building at Scale
Russ Jones, Principal Search Scientist
Nearly all link building strategies tend to either fall afoul of Google’s guidelines or fail to deliver effective, sustainable results. Learn a practical strategy for scaling link acquisition efforts comfortably within Google’s guidelines, detailing the strategies, tools, and tactics to amplify link growth. Participants will walk away with a sound foundation for executing white hat link building campaigns safely and effectively.
Technical KPI-driven SEO Audits
Britney Muller, SEO & Content Architect
Learn how to deliver technical SEO audits that are rooted in a website’s specific goals. What sections of the site convert the most visitors and need close attention to detail? What technical site fixes would provide the most opportunity?
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