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PARTNERS IN PERSONALIZATION: The digital martech platform Jivox has partnered with the ad tech company Criteo to deliver a new creative solution for programmatic advertisers. Jivox’s technology, which can analyze a combination of data triggers for things like the weather, time of day, season, holidays, etc. to build multiple iterations of ad creative, will be integrated into Criteo’s platform for a more personalized ad delivery experience. Why we care: A recent report from Jivox found that personalization lifts ad engagement 4.3-times industry standards. By leveraging data triggers to automatically build personalized creative, advertisers could save on ad production costs, while boosting overall ROI. Source: Jivox
DATA CONNECTIONS: Outbrain, a native advertising solution, announced on Tuesday a new integration with the marketing report platform Supermetrics. The integration will allow Outbrain users to create automated ad performance reports within Google Data Studio, Google Sheets, Microsoft Excel and other business intelligence tools supported by Supermetrics. Why we care: Managing data is an ongoing challenge for marketers, with many struggling to determine exactly what data is available, where it lives, and how to leverage it for campaign activations. Being able to integrate ad data from Outbrain into Supermetrics’ reporting system allows advertisers to streamline their “data-wrangling” efforts. One marketer who has been using Supermetrics for their Outbrain campaign reports said it improved their overall performance by, at least, 15%. Source: Outbrain
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.