Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post talking about the effectiveness of Facebook ads marketing. He begins it by noting that Facebook is one of the leading social media platforms available on the Internet. Given that fact, he believes that it’s also one of the best places where a business owner can promote their brand. In particular, he believes it to be an effective advertising platform, which is why he encourages business owners to set up effective Facebook ads.
“It’s true that you can reach out to your target audience on any social media platform in a number of ways,” says Marko. “However, my main concern in this new blog is how business owners can reach their target audience through Facebook business ads. It’s simple and straightforward. Plus, all business owners should know more about these ads and why they should consider using them.”
Marko notes Facebook’s high user numbers as the first reason why business owners should consider setting up Facebook ads. He tells his readers that Facebook’s user count continues to grow each year. With more than 2 billion active users, a business’s target audience is bound to be one of those users. Because of this, brand pages continuously join Facebook in order to promote their businesses. By doing so, they can easily reach out to potential customers.
However, Marko reminds his users that businesses won’t always receive engagement from their target audience. Nonetheless, he reassures his readers that their business content has a very high chance of at least being seen by that audience. The creator of Facebook himself has estimated that users spend around 50 minutes a day scrolling through their Facebook newsfeed. With this in mind, a business’s content is bound to be found by its target consumers on the platform with just a little optimization. All that’s left for business owners to do is to make sure that their content is engaging enough to further boost their online presence and performance through advertising. If this is done correctly, Marko believes that a business can reap big benefits in terms of both visibility and conversion.
Marko also talks about how Facebook is constantly evolving. Although it has already grown to be a large social media platform, it is undergoing constant development. Thanks to that, users are forever finding new ways to advertise themselves on the social media platform. According to Marko, Facebook updates are important because they assure business owners that the tools available to them are the best ones possible. With that reassurance, businesses can continue to use top-notch features and abandon ones that are no longer optimal to use.
Marko even mentions several Facebook tools that marketers can use. Some of the tools that he talks about in his blog are Carousel Ads and Facebook Pixel. Marko also mentions Facebook Live, which is a new and engaging way for business owners to interact with their fans.
Next, Marko talks about how Facebook ads can be calibrated to target a specific audience. Unlike some other social media platforms, Facebook offers powerful targeting features that can be very useful to businesses. Since users often give out a lot of data about themselves on Facebook, business owners can use this to their advantage in order to narrow down their target audience. With the proper data, Facebook ads can focus on specific requirements in order to appear more often to users that fit a business’s buyer persona. Hence, a business Facebook ad can become more efficient and a business owner can worry less about sending out ads to users who don’t fit their target audience profile.
Marko also talks about how Facebook ads can run in real time. According to him, this can become a great asset to business owners because this feature can help them avoid wasting time when setting up ads. With real-time ads, business owners have a larger chance to achieve conversions.
Finally, Marko talks about how mobile Facebook ads are. Facebook itself is already mobile. It has an app that can most certainly be found in almost every mobile phone. Users also often use their Facebook app at different times, in different places, every day. This makes it so a business’s Facebook ads have a great chance of being seen by their target audience, no matter where that audience may be.
While Marko regularly creates blogs that help business owners understand social media marketing and how to efficiently create a social media marketing strategy, he and his team at IM Consultant Services also offer other services that can help business owners grow their business. Business owners who struggle with social media marketing, or specifically Facebook marketing, can even hire his team to handle their social media pages. With this service, Marko and his team can begin to build up a business’s visibility online. Their team even offers services that can help improve a business’s website and SEO or search engine optimization.
If a business owner wants to read more business tips, Marko encourages them to visit his site and tune in for regular posts. Business owners can even contact him for a free consultation that can last for up to 30-60 minutes. If a business owner is interested, Marko says that they can easily reach him through his website, where all of this contact details are present.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
[email protected]
PO Box 62451
Cincinnati, OH 45262