New! Drive Traffic from Instagram for Free with by Later

Huge news from Later HQ: is now 100% free! 🎉

Get more traffic and sales by linking individual Instagram posts to specific blog posts, product pages, or videos — with just one click. 

Brands on Instagram are loving by Later, and now we’ve made it free for everyone! Sign up now to get started in seconds. 


Get More Traffic from Instagram (for Free!)

The link in your Instagram bio is valuable real estate — you can use it to drive traffic to your website, product shopping pages, or to help your followers find out more about your services.

But with only one link to play around with, it can be difficult to stay on top of updating that URL every time you want to direct your followers to a certain place.

That’s where by Later comes in — you can tag your Instagram posts with any link you want (think product pages, articles, and blog posts!) to turn your feed into a clickable, optimized landing page.

Today we are releasing a free version of, so everyone can start driving more website traffic and reaching their sales goals through Instagram with Later. 

You can set up by Later right now for free – no trials or credit card needed!


But it goes even deeper than that — with analytics, you can find out exactly how much traffic you’re driving from Instagram, and what content is converting the best.

link in bio tools:

With the free version of, you’ll find a small branded banner at the bottom of your landing page. If you want to remove the banner, you can upgrade to any Later business plan, starting at just $19/month. 

When you upgrade, you’ll also get access to the Pro features like a Shopify integration or multiple links on posts.

How Does by Later Work?

Ready to start using on your profile? Here’s how to get set up:

Step #1: Log in to Later on Desktop

Sign up (or login) to Later on your desktop. 

When you log in, you’ll see in the sidebar. Follow the initial steps to create your unique URL, then paste the URL into your Instagram bio.

1. Link in bio: Quick and easy set up

Step #2: Add a Link to a Scheduled Post

Schedule a post in Later, then add the URL you’d like your post to link to in the field.

This post will then connected to that specific link once it’s published!

But don’t worry if you forget to add a link when you’re scheduling or if you have a previous post that could use a new link — you can update any post with a link.

Just open the tab to find the post you want to link. Then paste in your new link — this works on posts published before using Later! 

2. Link in bio: add a link to your Instagram profile

Step #3: Add Your URL to Your Instagram Bio

Every linked post lives under the same URL — your custom link!

So now you can caption your posts with “check out the link in our bio” without worrying about updating the URL every time.

All you have to do is copy and paste this custom URL into your Instagram bio to save it your profile.

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3. Link in bio: add link to profile

Step #4: Let Your Followers Know About the New Link in Your Bio! 

Now you’re ready to share the news about your new!

Your followers can click your bio link and see a page that looks exactly like your Instagram feed.

They can tap any post that’s caught their eye, and voilà —  they’re brought to the page you linked to in that post.

From there, your followers can keep exploring your site (or even add to cart!).

Need help setting up Check out our help guide here for more details and a walk-through video!


Why Later Customers Love

It’s no exaggeration — has been one of the most widely-used (and well-loved) Later features since it was first launched 2.5 years ago. has driven over 200 million pageviews for small businesses and big brands alike. And that’s exactly why we wanted to offer it to everyone, for free!

Here’s what some of our customers are saying about how has helped grow their business:

WELL + GOOD: “ has Been a Game-changer” 

“ by Later has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing!” – WELL + GOOD

USA Today: “It’s a Seamless Experience for our Users”

“The landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the analytics to send reports back to section editors about what people are clicking through to.” – USA Today

BASI Pilates: “ is Just Brilliant”

“We link out to different pages often from Instagram, so by Later has been a tremendous feature to save us time from having to edit captions and bio links, and gives us the ability to keep links active for past posts. It also lets us easily see the click analytics for each post, which quickly helps us determine which posts perform better. is just brilliant.” – BASI Pilates

Get a clickable version of your Instagram profile + the analytics to make strategic decisions on your content strategy all for free! A grand total of $0.00 a month. 

If you’re just starting out with, all you have to do is sign up and you’ll be all set in just a few clicks! 

Get more traffic and sales from Instagram with by Later – it’s free!: 

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Link in bio: The easy and free way to drive traffic from Instagram

Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter

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