New Planning and Optimization Solution from Triad® Helps CPG Brands Maximize Return on Performance-Based Ad Spend

Press release content from Business Wire. The AP news staff was not involved in its creation.

ST. PETERSBURG, Fla.–(BUSINESS WIRE)–Apr 8, 2019–Triad®, the leaders of digital retail media, today announced the launch of Retail Response™, a proprietary media optimization platform that uses multiple retail signals and artificial intelligence (AI) enabling brands to reach the right consumers where and when it matters. Retail Response™ combines proprietary shopper indices, retailer POS and mobile location data, among other third-party retail signals to precisely scale advertisers’ omnichannel campaigns. A recent study conducted by Triad cited two-thirds of brand marketers want to incorporate more retail-level signals to drive higher ROAS for their digital media campaigns. Triad is now uniquely positioned to offer brands enriched media planning and targeting capabilities that drive measurable results.

“Advancements in data have shaped the new retail reality,” said Sherry Smith, CEO of Triad. “In the last year, we’ve focused on data innovation to turn retail insights into actionable triggers for media budget allocation and optimization. We are proud to bring this unique solution out of beta testing to drive efficiencies and greater outcomes for our brand partners.”

At its core, Retail Response™ identifies high propensity retail audiences for brands through AI that ingests a variety of consumer signals and outputs a media allocation based on a brand’s relationship with consumers at a specific retailer. Layering these signals, including census, geo-local, device and national sales data, helps brands gain a holistic view of the individual shopper — targeting the right message to drive the right audience in-store to purchase.

A recent CPG campaign utilizing Retail Response™ achieved a 50% sales lift above industry benchmarks resulting in a 6:1 ROAS, thus proving Triad’s groundbreaking approach to data innovation is solving for critical market needs to enhance traditional targeting and measurement solutions.

“95% of CPG purchases are still being made at brick-and-mortar, yet digital influences 77% of retail decisions,” said Triad’s SVP Products & Platform Joe Henson. “We spent the past year working with our data scientists to identify which offline consumer signals could drive the most efficiencies and measurable outcomes for CPG digital campaigns. It’s exciting to see the positive results we’ve already had with Retail Response™ and we’re constantly looking at new signals to solve for our brand partners’ individual needs.”

About Triad®

Triad is a global media, creative and technology partner that specializes in growing brands in all retail environments. From consulting and creative content, to media buying and analytics, Triad helps brands uncover insights into their customers’ shopping behaviors. Since 2004, retailers including Walmart, Sam’s Club, CVS and Bed Bath and Beyond, have relied on Triad to create new revenue streams that don’t rely solely on selling products. Triad is a WPP-owned company based in St. Petersburg, Florida, with offices in New York, Chicago, and Rogers, Arkansas. To learn more, visit

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PUB: 04/08/2019 09:45 AM/DISC: 04/08/2019 09:45 AM

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