slightly_different / Pixabay The primary focus of many people when applying for a job is their resume. This is where the majority of their effort goes, and they often forget about the cover letter, or quickly scrape something together at the last minute. There are also plenty of people who forego the cover letter all […]
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? I say Instagram Stories and John “Colderice” Lawson is ready to jump into it on the latest edition of This Week in Small Business. We kicked off this week’s show by talking about one of my favorite recent articles from Small Business Trends. This one from Alex Yong in which he interviews rising entrepreneur
Experts debate whether Instagram or Facebook is more effective for business Read More »
How Steve Jobs broke the mould of competitive brand marketing When brand marketing is executed incorrectly it can be catastrophic for a company. One of the most assured ways to present your brand in a bad light is by being negative about your competitors. There are many examples of how brand bashing has resulted in
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Today marks one of the most exciting days in Mention’s history. I’m pleased to announce that we have been acquired by Mynewsdesk, the number one Saas solution for digital communication and PR in the Nordics. You can read the full press release here. This will be a huge step in the right direction for Mention, as
Globally, 39 percent of all traffic comes from search: 35 percent from organic and 4 percent from paid. That means that nearly 80 percent of search engine users are bypassing the advertisements to focus on organic search results. Natural search has become the doorway to your site. That door can open any page. We as
SEO Is the Center of Ecommerce Marketing Read More »
Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing
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Are you ready to start your own business? Today’s hottest market, seniors, is ready to buy. Trendy millennial and Generation Z consumers, move aside. There’s a new consumer in town (well, actually, an old one): senior citizens. Yes, the demographic incorporating the baby boomers is still a force to be reckoned with. Here’s what you
Hot Market Alert: Start a Senior Business Read More »
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with
Google, the EU, and Comparative Shopping Services Read More »
Let’s look at some facts. Did you know that there are roughly 25 million active business profiles on Instagram? And that out of Instagram’s billion-strong user base, 80% follow a business profile? In fact, out of all the top three social media sites on the internet, Instagram ranks 1st when it comes to user-brand engagement:
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Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a
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