According to Salesforce’s Fourth Annual State of Marketing Report, 52% of consumers, and 65% of business buyers, will switch brands if the vendor doesn’t personalize communications. But personalization now goes well beyond being able to dynamically insert the customer’s name in a marketing email.
Personalization can involve cookies, IP addresses, platforms, and other metrics about consumers to better provide more accurate information. In the infographic below, the team from Salesforce outline some of ways in which personalized marketing can create a better experience for the user.
A version of this post was first published on the Digital Information World blog.
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