Affiliate marketing can provide online casino operators with a much-needed boost. It is an effective way to promote your gambling platform by encouraging third-party marketers to market your business:
- you provide your affiliate with graphics and analytics to track results
- an affiliate promote your business via available ad channels
Your affiliates work like your own marketing team, and all you need to do is provide them with performance-based compensation.
For starters, once affiliates join your affiliate marketing program, they start directing traffic to your website by placing your ad banners and links on their websites.
Paid search marketing
Perhaps one of the best ways to reach target players is by investing in paid search marketing. Pay per click is one effective method through which igaming operators can direct players to their casino websites and sportsbooks.
Running paid online advertising campaigns is simple. You can hire a PPC expert, or create your own Google PPC campaign with the help of some clicks. What’s more, these campaigns empower you with crucial data and analytics that can be integrated with your future strategies.
Social networks have emerged to become a reliable platform for acquiring new users, customers, and online players. Although direct advertisement of gambling content is prohibited on most social networks, you can still use them to communicate with potential players.
As far as Facebook is concerned, online gaming operators can promote real-money gambling with prior written permission.
Add to this, connecting to the target market on question-and-answer networks like Quora could also help you in creating a buzz around your product and help you in attracting players.
Although running paid advertising campaigns provide quick and effective results, they do not last long, and only continue as long as the campaign is live.
To be able to attract online casino players, the best approach would be to invest in SEO (search engine optimization) campaigns and drive organic traffic.
Digital advertising network
This is a new approach that is getting fairly popular. To begin with, digital advertising networks connect online gaming operators to the publishers on which gambling ads are published.
This way, gambling business owners can get their advertising campaigns triggered a range of similar websites with the help of a publisher’s ad server. In turn, publishers earn ad revenues.