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r/marketing – Interesting read. A contactless menu using QR code to avoid disease spread!


Now that bars and restaurants have reopened in the Post COV-ID 19 lockdown, changes in the usual operations have also changed. Regulations have been made when it comes to dine-in accommodation, and social distancing practice continues to be observed among these businesses to avoid virus contraction.

One way restaurants and bars are safely reopening is transforming their menus contactless to mitigate virus spread that goes through multiple hand menu exchanges that can potentially cross-contaminate.

The emergence of “no-touch” menus through scanning QR codes has been skyrocketing globally among restaurants and bar industry to fight off this disease and ensure customers’ safety as they resumed their operations.

What is a QR code menu?

QR Code menus are digital menus that allow diners to scan and access the digital menu that will be displayed on their smartphone devices once scanned.

To ensure safety among guests and employees, the National Restaurant Associations is encouraging restaurants for contactless menus and ordering systems to communicate and conduct business with reduced need for close contact.

QR codes menus are generated using a QR code generator online for example like QRTiger.

QR oode menu

There are 3 QR code solutions that you can create for your ‘no-contact’ menu which includes PDF, JPEG, and H5 editor QR code.

How does the PDF or Jpeg menu QR code work for your restaurant and bar for a contactless menu?

When your menu is generated using a PDF QR or Jpeg QR code, it let diners view your menu digitally, allowing for a contactless menu.

PDF and Jpeg QR code are all under the File QR code category which is Dynamic. File QR code lets you generate PDF, Jpeg, PNG, MP3, MP4 file QR code.

You can download QR codes in two types: Static QR code and Dynamic QR code.

Why are dynamic QR codes better for your menu?

Unlike Static QR codes, dynamic QR codes are flexible, allowing you to change your destination address to another by updating the data of your QR code. For example, if you have some changes in your menu, you can update the data of the generated QR code. Therefore Dynamic QR code:

  • allows you to change the content of your QR Code without creating the code again

  • update all your QR codes at once whenever you want

  • it saves your time and money as you never need to reprint flyers or update any consumer product out there if you have your Dynamic QR Code printed

  • relevant for business, marketing, and advertisement and is good for long-term use.

  • the scans are trackable

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As customers are expected to proceed with more caution, restaurants can implement QR codes and set clear expectations to guide diners to navigate to “new normal in a restaurant.” Integrating QR codes are one of the preventive measures we can take to prevent and avoid virus contraction.

How to make your menu in a PDF or JPEG

How does the H5 editor QR code work for your restaurant or bar for contactless customer engagement?

H5 editor makes straight a web page about your restaurant or bar or any services you offer. It makes it easy for customers to find more information about your products or services in one scan.

In H5 editor, you cannot only include your menu but practically add videos, links, and images that allow the customer to know more about the service that you offer online.

How to make your PDF or Jpeg QR code menu?

Select a trusted QR code generator online with logo

The internet has thousands of QR code generators, but how sure you are with its credibility?

Choosing a reliable and established QR code generator with a logo online like QRTiger is a must as you will compromise your restaurant service.

The best QR code generator to use should be secured, continually updating, has responsive customer support, accurate data-tracking, and has multiple design options for your QR code.

Click on the File menu

Since both PDF and Jpeg QR codes are under the file menu, click on this category to upload your file or preferred QR code solution.

Click on the “generate” QR code.

To start generating your QR code, click the generate button to proceed to the next step.

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Customize your QR code

After generating your QR code, you can now start customizing the design of your QR code. Choose the layout and patterns, set unique edges, adjust the colors, add a frame, etc.

A customize QR code results in 80% scans than the monochromatic QR code, so it is vital to stylize your QR code to catch attention. Moreover, it is also essential to make your QR code part of your branding to create brand awareness among your customers.

Test your QR code

Even before you deploy your QR code, you must test it in different smartphone operating systems to make sure it scans. It is important to check if your QR code and see if it leads you correctly to the menu or to the web page if you have generated an H5 editor QR code.

Step 8. Download your QR code

You can download your QR code in SVG or PNG format. Both are great to use in print or online advertising.

Step 9. Deploy your QR code menu

Once you are done checking your QR code, you can now employ it in the print materials of your menu.

Conclusion:

There is no particular time when this pandemic will be over. And even as we move forward beyond this global crisis, indefiniteness may become our new normal.

As restaurants are slowly reopening in different parts of the globe, strict guidelines and measures, like generating a menu QR code for a contactless interaction, have been implemented amidst our continuing battle with the pandemic. Moreover, technology advances like QR codes do not require a high-cost, which makes them practical to use.

I hope this will help you. God Bless and stay safe! 🙂



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