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Image Sensing Systems Inc. (NASDAQ:ISNS) and Gridsum Holding Inc. (NASDAQ:GSUM) are two firms in the Application Software that compete against each other. Below is a comparison of their analyst recommendations, profitability, risk, institutional ownership, dividends, earnings and valuation.

Valuation & Earnings

Gross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Image Sensing Systems Inc.14.56M1.941.86M1.004.89
Gridsum Holding Inc.N/A0.00N/A-1.600.00

Table 1 shows top-line revenue, earnings per share (EPS) and valuation of the two companies.

Profitability

Table 2 demonstrates the net margins, return on equity and return on assets of Image Sensing Systems Inc. and Gridsum Holding Inc.

Net MarginsReturn on EquityReturn on Assets
Image Sensing Systems Inc.12.77%22.2%17.8%
Gridsum Holding Inc.0.00%-57.2%-24.6%

Liquidity

The Current Ratio of Image Sensing Systems Inc. is 4.1 while its Quick Ratio stands at 3.7. The Current Ratio of rival Gridsum Holding Inc. is 2 and its Quick Ratio is has 2. Image Sensing Systems Inc. is better equipped to clear short and long-term obligations than Gridsum Holding Inc.

Insider and Institutional Ownership

Institutional investors owned 33.6% of Image Sensing Systems Inc. shares and 40.9% of Gridsum Holding Inc. shares. 6.3% are Image Sensing Systems Inc.’s share owned by insiders. Competitively, Gridsum Holding Inc. has 5.3% of it’s share owned by insiders.

Performance

Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

Performance (W)Performance (M)Performance (Q)Performance (HY)Performance (Y)Performance (YTD)
Image Sensing Systems Inc.4.95%-0.41%-17.98%-15.86%65.42%8.44%
Gridsum Holding Inc.1.29%79.09%-6.86%-33.22%-61.6%76.68%

For the past year Image Sensing Systems Inc.’s stock price has smaller growth than Gridsum Holding Inc.

Summary

On 9 of the 10 factors Image Sensing Systems Inc. beats Gridsum Holding Inc.

Image Sensing Systems, Inc. develops and markets software-based computer enabled detection products for use in traffic, safety, security, police, and parking applications to the intelligent transportation systems industry worldwide. It operates in two segments, Intersection and Highway. The company offers various vehicle and traffic detection products, including Autoscope video systems and RTMS radar systems that convert sensory input collected by video cameras and radar units into vehicle detection and traffic data used to operate, monitor, and improve the efficiency of roadway infrastructure. It provides its video and radar processing products for use in traffic applications, such as intersection control, highway, bridge and tunnel traffic management, and traffic data collection. The company sells its products to end users comprising federal, state, city, and county departments of transportation, port, highway, tunnel, and other transportation authorities, as well as system integrators or other suppliers of systems and services who are operating under subcontracts in connection with road construction contracts. Image Sensing Systems, Inc. was founded in 1984 and is headquartered in Saint Paul, Minnesota.

Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.

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