In 2016, DigitalMarketer sent 107,442,263 emails… …emails centered around promotions, blog posts, charity, and certifications. And we learned a thing or two about what works in the process. It’s safe to say for us, 2016 was “the year of the content mail.” DigitalMarketer has become much less reliant on promotional emails as our primary means […]
101 Best Email Subject Lines of 2016 Read More »
People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second ranking. But if you’re thinking about finding ways to work
What Happens When You Try to Cheat Google Read More »
Every marketer has felt the pressure to drive marketing innovation. But what does that really mean for the average marketer, whose role includes a diverse range of different factors? Consider a day in the life of a marketer. You’re managing social campaigns on four different networks. You’re editing blog posts, writing blog posts, and trying
Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? Read More »
“I got 99+ endorsements, and they all help prove my proficiency in key areas.” That’s what Jay Z might say if he was optimizing his LinkedIn profile. Hopefully you get the reference. But seriously, LinkedIn endorsements are really important. In fact, they’re one of the most effective ways to prove your expertise and back up
How to Get 99+ Endorsements on All Your LinkedIn Skills Read More »
When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search results, content has become one of the most important ranking factors in Google. This is also
Is Content Finally Taking Its Revenge On Link Building? Read More »
The reason growth hacking works has nothing to do with growth hacking and everything to do with blowing up organizational silos. What Is Growth Hacking? Marketers love to market. We’re forever repackaging and rebranding, even when it comes to our own profession. Can you blame us really? We’re frequently the last ones to get the
The Reason Growth Hacking Works Has Nothing To Do With Growth Hacking Read More »
“He was a D1 football player. A walk-on who earned a full ride.” I was bragging and so very proud of my first hire as a rookie VP of Sales. I was sure this new hire would bring the same level of competitiveness to his territory that he did to the football field and I
The Cost of a Bad Hire Read More »
At Business.com, we work with experts like you everyday. You’re our readers, clients and colleagues, and now, you’re our writers. You’ve been in business for quite some time. You’ve had many successes (and failures), learned valuable lessons and have experience that a younger you would’ve killed for. You are an expert. At Business.com, we work with
the Value of Thought Leadership Read More »
Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Yet, many nonprofits lack a couple things most
Nonprofit Marketing 2017: Challenges, Strategies & Examples Read More »
228 Comments 36 minutes Updated: August 10th 2016 As we enter the first week of a brand new year, your motivations are probably higher than ever to make 2016 the year to finally achieve all you’ve been dreaming of. Whether you’re starting a brand new foray into making money online or you’re hoping to take
How to Make Money Online in 2016: An Unexpected Approach Read More »
