In August’s SEO Tracker, Stickyeyes assesses how bookmaker brands are performing in search results as the new football season kicks off
The start of the football season is upon us and traditionally this is one of the key periods for bookmakers for customer growth, capitalising on new-season optimism and excitement, as well as getting those ante-post outright bets in the book. But this season kick-off is one that has actually been a difficult period for the…