As the SEO Coordinator for PMG Digital Agency, Shahista Kassam is responsible for reviewing site architecture, content and data trends to educate the overarching SEO strategy for the agency’s largest retail clients. By leading the initiative to automate the keyword research process for both retail and tech brands like Madewell, Cole Haan and Ralph Lauren, Shahista has quickly become a critical component of the agency’s SEO team. Originally from Tanzania, Shahista specializes in search marketing and received her Bachelor of Commerce from the University of British Columbia before moving to Vancouver and eventually making her way to Dallas where she now resides.
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