Automotive SEO is complex, period!!
Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being penalized. To ensure your car dealership doesn’t end up in a ditch and you benefit from consistent and proper marketing attention, consider hiring a professional automotive SEO agency. Below are some reasons that might convince you to outsource your car dealership search engine optimization to an agency:
SEO Takes Lots of Dedication, Time and Effort
When it comes to creating a successful and effective automotive SEO campaign, you need to be prepared to invest significant dedication, time, and effort. This can be a tough task, especially if your car dealership is in its growing phase. It will become difficult for you to manage both: your online and brick-and-mortar presence. By outsourcing your SEO, you will gain enough time to observe, control, and manage your business, along with the optimization campaign. You won’t be overwhelmed or sidetracked on your aims, goals, and aspirations. This ensures that you stay motivated to do what it takes to boost the visibility of your site.
Experience and Knowledge is Crucial for SEO Results
To get good results from your SEO campaign, it is crucial that you utilize state-of-the-art and advanced tools and technologies. If you don’t have any prior knowledge in SEO, choosing the right tools can be a difficult challenge. This can result in great confusion, especially when you want to generate traffic reports, keyword competition reports, keyword density reports, and click-back rates info. Skilled automotive SEO agencies have a suite of optimization tools for keeping up and executing reports. Professional consultants create roadmaps and strategies to successfully market client websites, which is essential for any SEO strategy. They also stay up-to-date with the latest SEO trends, ensuring you receive a higher Return on Investment (ROI) in lesser time.
SEO Requires Great Planning and Preparation
Search Engine Optimization requires planning. Google has changed the way sites must be optimized numerous times. Now, it’s more about architecture, strategy, and method. Therefore, SEO is more like a form of engineering. True SEO engineers will stay up-to-date with the latest policies, protocols, and strategies of Search Engine Marketing (SEM) and SEO. By outsourcing your automotive SEO, you can feel assured your car dealership follows the correct trends. Professionals will use their best practices, historical methods, skills, and experience for successfully marketing your products and services.
SEO Services Are Not Very Expensive
Many automotive businesses have this misconception that investing in SEM and SEO might break their bank and result in them getting broke. However, what most don’t know is that optimization campaigns are relatively affordable as compared to other advertising avenues like TV ads, print advertising, and broadcast advertising. You can find plenty of professional services online that can match your marketing budget and needs. By comparing different automotive SEO services, consultant rates, and reputation, you can get a fair and honest deal that ensures you remain satisfied.
Outsourcing Improves Website Visibility
When you outsource your automotive SEO to a reliable firm, you can rest assured that you will gain better ROI in the form of increased traffic, improved visibility, and boosts in ups & sales. If you select a leading automotive SEO agency, they can help get your website through the ranks and land your website in the first or second positions of Google for the best keywords. You can even tell the agency to focus on increasing rankings from different search engines, but we always focus on Big G first.
Give You a Competitive Edge
By outsourcing your SEO, you can gain an edge over your competition. Your website will naturally outrank your competitors who use the do-it-yourself method of SEO, or the “website company” SEO platform. Trust me, we have destroyed those dealerships for our clients… and they never understand why! Although it may take a few weeks for the results to start showing, you can quickly see a boost in overall rankings and traffic. Since SEO professionals are aware of effective coding techniques that streamline your optimization of website homepage, Meta titles, Meta descriptions, alt image/video tags, and all forms of content – they can still work hand in hand with your dealer website.
Best Bang for Your Buck
Search engine optimization costs peanuts compared to other advertising methods like direct mail, and Tv/Radio broadcasts… and is far more targeted than Cable. Since everything in SEO is done naturally, professional agencies will ensure that your website isn’t using any black hat techniques. Still, your internet sales rep might get you in trouble if doing your SEO. Professional SEO companies will only use legal and approved SEO techniques and tools for business promotion, avoiding the risk of penalties altogether.
Treat Your Website as a Business
Therefore, if you want to take your car dealership to the next level, perhaps it’s time you considered acquiring the services of a professional automotive SEO agency.
Adam Roseland is the founder of 814 Interactive, a leading digital marketing firm that specializes in automotive SEO.Adam has been working in the advertising industry for the past 15+ years, primarily in the digital space helping local dealers get more ups.
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