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Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.

The report was based on data from a survey of 414 influencers in a wide range of B2C topic areas who use Hashoff’s platform.

Some 93% of respondents say Instagram is the social network they’ve focused on most this year, and 82% say they expect it to be the network they focus on most in 2018.

Some 12% of influencers expect YouTube to be the network they focus on most next year, up from 3% this year.


Nearly all (99.3%) of the influencers surveyed say they work on Instagram; 70% work on Facebook; and 47% work on Snapchat.

Some 76% of social media influencers say Instagram has the best tools for creators among the major social networks.

About the research: The report was based on data from a survey of 414 influencers in a wide-range of B2C topic areas who use Hashoff’s platform.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji



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