#SproutChat: Advancing Your Career in Social Media


Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need to hone in on for career advancement. Knowing where to start and how to continue your professional development are just two elements in boosting your career.

In this week’s #SproutChat, we were joined by Sprout Social’s own Social Media Manager, Rachael Samuels.

Rachael shared best practices for getting started on networking through social and highlighted important skills to include on your resume.

Jump-Start Job Hunting

Before you start applying to jobs left and right, it’s best to take a step back and make sure that your name and brand are well represented.

We discuss personal brand often in social, but it’s important to audit this before you take a leap and put yourself out there in the candidate pool.

Highlight Skills on Your Resume

Every good social media manager should have excellent communication skills at the very least, but take note of what these participants shared. Skills will shift for each job you apply to, but knowing what to highlight is key.

Networking Means Consistent Engagement

Making connections via social can be highly beneficial, especially if you yourself are in the field of social media. If you network in person, be sure to follow up on social media to maintain consistent engagement and foster relationships.

Maintain Knowledge Across the Board

Even if you’re just getting your footing in the industry it’s best to have knowledge of all platforms. Understanding how they work and best practices is ideal. You can hone in on your knowledge of a particular network if you plan on specializing in one.

Join us next week, January 17 at 2 P.M. CST, to chat with Sprout’s SEO Strategist, Dominique Jackson, about the basics of SEO.

For more career growth opportunities be sure to check out Sprout Sessions, Sprout’s free digital conference, January 22-26.



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