St. Patrick’s Day Google doodle includes hidden word written in ancient Irish ogham alphabet

Today’s Google doodle celebrating St. Patrick’s Day includes a hidden word, but you have to know the ancient Irish ogham alphabet to decipher it.

Created by the Irish artist Ross Stewart, the doodle leads to a search for “St. Patrick’s Day.” The image depicts a traditional Irish scene, with a stonemason arranging rocks that spell out the name Google. The secret message written in ogham alphabet letters is carved into the large stone.

“Standing in for the Google ‘L’ is a tall stone that pays homage to Ireland’s earliest form of writing: ogham,” writes Google on the Google Doodle Blog, “The edge is marked with a series of ancient carvings, each group representing a letter of the ogham alphabet.”

Google shared the following early sketches of Stewart’s work for the St. Patrick’s Day doodle:

If you’re having trouble figuring out the what’s carved in the large stone, Google’s doodle team offered up a link to an image search for ogham alphabet.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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