State of Ecommerce Marketplaces in Southeast Asia and Taiwan


The State of Ecommerce Marketplaces in Southeast Asia and Taiwan report, published by Econsultancy in association with Shopee, is based on a survey of close to 14,000 online retailers and marketers across Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. The aim of the survey is to uncover the state of ecommerce marketplaces in Southeast Asia and Taiwan. The report focuses on the benefits and challenges of selling on online marketplaces as perceived by online retailers and marketers.

A major focus of this report is on the challenges that online retailers and brand marketers face, the benefits they see of selling on online marketplaces, and uncovering the features they want from an ideal ecommerce platform. The report includes detailed statistics that have been separated by country, but also provides a high-level regional perspective.

Key findings from the research include:

  • Fashion and accessories is the most popular category on online marketplaces
  • Last-mile fulfilment is considered a major problem in many countries
  • Mobile payments are a solution for the developing economies to satisfy online shopping demands



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