A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing

After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is a global demand for knowledge and learning,” says Wiley CMO Clay Stobaugh, “[There are] gaps in higher education, a skills deficit in industries and the …

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