Facebook Advertising Benchmarks: CTR, CPM & CPC in 2Q17

The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report was based on 2Q16 through 2Q17 Facebook spend data from customers using Nanigans’ advertising automation software. The analysis included ad spend on Facebook desktop, Facebook …

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