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LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Channel: CMO Zone, Marketing Day, SEO BLOG /

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with […]

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What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool

SEO BLOG /

This week, Facebook announced the release of the new dynamic creative tool. Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet). Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s

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LinkedIn launches autoplay mobile video ads

Channel: Video, LinkedIn, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video /

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content.

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14 Reasons Your Facebook Ads Are Not Working

Digital Marketing, SEO BLOG /

Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores information. Because of this, Facebook has essentially become a marketer’s library, where you can find your customers and present offers that resonate with them. But with that giant database of information, and the

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

Channel: SEM, Google: AdWords, Google: AdWords: Product Listing Ads, Google: Maps & Local, SEO BLOG /

Google has long touted the growth of queries with local intent, such as those that include the words “near me” or a location name, such as a city. Over the past couple of years, the search giant has set about to monetize this ever-growing segment of queries. Whether directly on its own domain, such as

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How Facebook ads are different from AdWords

Paid search strategy, SEO BLOG /

While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in Facebooks ads, then there are a few crucial differences that you should know about. Download

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Google AdWords interface, Google Home listens & Apple Search Ads expands

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Apple Search Ads expanding to Canada, Mexico & Switzerland

Apple, Apple: App Search & Universal Links, Channel: SEM, Mobile Marketing, Search Ads, Search Ads: Mobile Search, SEO BLOG /

The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search Ad product is the iOS version of what Google Play

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