To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing […]
Bing Ads adds URL tracking parameters for locations & extensions Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Bing Ads tracking, Google Home screen & Google Fred Read More »
Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are not converting? The truth is: It is not only you. Millions of marketers like you are creating campaigns every day. They wonder if they should continue to spend hundreds of
How To Improve Your Marketing ROI With Facebook Ads Read More »
A quick guide to the best ads for different purposes In a Digital Marketing: Integrating strategy and tactics with values, published 2014, Ira Kaufman and Chris Horton wrote that we’re well beyond the stage in which digital media is a fad. In fact, it is quickly becoming the means by which consumers communicate with their
Different types of ads and their usefulness Read More »
Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. How Bing Ads offline conversion tracking works The system leverages the Microsoft Click ID (MSCLKID) that gets appended to every Bing Ads URL when an
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google bugs, Bing Ads conversions & Google local finder mentions Read More »
Bing Ads announced on Thursday some new features in Editor related to ad extension management. These new features are now available for the Windows version of Bing Ads Editor, and they will soon be available for the Mac version. Ad extension scheduling Advertisers can control when their ad extensions are shown in Editor, including by
Bing Ads announces new Editor features for ad extensions Read More »
If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing – Location Ads Can Be
Supercharge Your Ads With Adwords Location Extensions Read More »
September 28, 2017 This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50 Read More »
September 27, 2017 Google recently rolled out new best practice recommendations for optimizing search Ads within Ad Groups. The new recommendations move away from traditional A/B Ad testing and instead focus on Google’s algorithm to determine which ad copy performs the best. Google now recommends a minimum of 5 Ads per Ad Group to give
5 Methods For Creating Ads in Google AdWords Read More »
