An increase of touchpoints has made it harder to tell what drives customers to purchase Digital advertising used to be so simple. Marketers would place an ad in a premium spot on an affiliate platform, leading the customer to see the ad, click the ad, and be converted. The well-known click-based attribution model let marketers […]
Why Advertisers Can’t Rely on Single-Click Attribution Anymore Read More »
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that we’re not
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption Read More »
On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are the
How advertisers can score big on the next device launch Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers. Like Google’s Dynamic Search Ads, these ads allow advertisers to create ad units based on site content. Dynamic Search
Bing’s Dynamic Search Ads Now Available to All US Advertisers Read More »
In a move that would surely be welcomed by advertisers, Facebook recently announced that it will no longer bill accidental clicks on ads placed by clients of its Audience Network. Of course, this also means that the incentive for publishers to drive ad traffic via an unintentional action is no longer there as well. Since
Good News for Facebook Advertisers, Say Goodbye to Charges for Accidental Clicks Read More »
A year after Pinterest first started testing promoted video, the platform’s now opening the option to all advertisers, giving brands a new way to connect with the Pinterest audience. As you can see, Promoted videos – which now autoplay – stand out in the feed and have more capacity to grab attention as users scroll
Pinterest Rolls Out Promoted Video to All Advertisers Read More »
Google has confirmed they have blacklisted some ad buyers after they exploited their ad system, which resulted in AdSense publishers noticing declines in their CPCs over the past few days. Google has addressed the issue by blacklisting those ad buyers and identified the issue going forward. If you saw your AdSense CPCs decline starting on
Google advertisers blacklisted after exploiting AdSense, driving down CPCs Read More »
If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck hurtling down the highway with no one at the wheel. But, from a marketer’s point of view, the good news is that all those self-driving vehicles — including trucks — will essentially become moving living rooms. And
Will autonomous vehicles provide the next screens for publishers and advertisers? Read More »
The above is one that has been one of the key questions bubbling under the surface of the digital industry since the introduction of interfaces such as Apple’s Siri, etc, came on to the market. According to research 41% of the US population uses voice search on a daily basis With Amazon’s Alexa winning the
What is the opportunity for advertisers as search moves towards voice-based interaction? Read More »
When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results they are seeing so far.
Here’s what performance advertisers are saying about Quora’s new ad platform Read More »
