Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause for concern for brands looking to flourish in 2018. For starters, consider the overwhelming push toward personalization. This signals the need for SaaS brands to […]
Why SaaS Brand Advocacy Is More Important than Ever in 2018 Read More »
Enterprises are investing 11% of revenues into marketing, according to Gartner’s 2017-2018 CMO Spend Survey; that’s down after three consecutive years of increases. With budgets in jeopardy, marketers must deliver a solid strategy, killer execution, and exponential results. Social media, the fastest-growing marketing channel—where influencers and brand advocates play a huge role in reaching the
How to Use Employee Advocacy to Drive Brand Engagement Read More »
As people look to their trusted personal networks to discover new products, services and brands that fit with their lifestyles, the role of the brand advocate has never been more important. Smart companies are turning to some of their most engaged advocates—their own teams—to help amplify brand reach and increase leads and conversions. Employee advocacy
Benchmark Advocacy Metrics Alongside Organic Reach in Sprout Read More »
As noted in this new infographic from EveryoneSocial, today’s companies face two key problems in their marketing efforts: Competition for brands to reach their customers is higher than ever Only a small proportion of employees consider themselves engaged at work This is especially true in social media marketing – as evidenced by Facebook’s latest News
The Building Blocks of an Employee Advocacy Engine [Infographic] Read More »
Employee advocacy has continued to grow and be an important strategy for companies to implement. Especially as social media continues to be a popular aspect to most businesses, employee advocacy is no longer just a “trend.” Many large and recognizable companies like Dell, Adobe, and others understand the importance of employee advocacy and have seen
5 Employee Advocacy Mistakes Your Company Should Avoid Read More »
October 30th, 2017 Does your company empower its employees to act as brand ambassadors on social media? Isn’t it about time? The movement, known widely as “employee advocacy,” has gained great momentum in recent years. Companies that choose not to embrace it miss out on tremendous opportunities to amplify their messages, increase the authenticity of
The Secret to Making Employee Advocacy Work Read More »
Sprout All Star Elite, Josh Kohnert, is a Senior Social Media and Web Specialist for the Development and Alumni Relations at Western Michigan University. He spoke with Bambu about how he helped take the Office of Development and Alumni Relations Instagram community from 200 followers to roughly 10,000 followers, his work on connecting with alumni
The Value of Advocacy for Higher Ed: Western Michigan University Q&A Read More »
With the right tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online – while company profiles provide a trustworthy aspect; community engagement is still more effective when it’s P2P (person to person). Who better to lead the charge than employees? They have
4 Ways to Encourage Social Employee Advocacy in Your Business Read More »
With the growth of social media as a means to stay connected with the experiences and opinions of friends and family members, interest in employee advocacy has also been on the rise. The logic behind this is fairly simple – in the past, you’d have access to the opinions of only a few friends and
The Power of Employee Social Advocacy [Infographic] Read More »
Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are willing to share your content and post about how awesome your products are. There’s simply
Is your employee advocacy program optimized for performance? Read More »
