As an Agile Coach, you frequently encounter situations which demand quick thinking to get things moving in the right direction. Over time I have found few techniques which come out handy and always keep these in my playbook in case need arise. This is the third part in the series of tools that I have […]
Agile Coach Toolkit #3: Asking Powerful Questions Read More »
Now that we’ve officially declared quality victorious over its long-time nemesis quantity, I’d like to propose that we also retire the well-worn phrase, “Content is king.” Instead, I’d like to propose a new alliterative truth: “Quality is queen.” But how do we make it happen? In an interesting (and somewhat counterintuitive) twist, it turns out
Do Agile Marketers Wear the Quality Content Crown? Read More »
It may have originated in the world of software development, but Agile ways of working can significantly benefit organizations working outside of this industry too What is Agile I hear you ask? Focused on collaboration, communication, and iteration, Agile methodologies have long been used by development teams to speed up time-to-market, reduce waste and risk,
7 Agile techniques to help you deliver projects more effectively Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
The Landing Page Cookbook, Fastory, and Agile CRM Read More »
Historically Agile has been seen as a methodology that, while powerful, was limited to the web development process. Its goal is to make web development more effective, and to deliver partial, usable solutions early in the process. As companies have embraced Agile, they’ve also started to ask how to apply its core principles to other
How to Apply Agile to Your Marketing and SEO Read More »
In the early stages of building a startup and growing a business, it’s easy to feel as if some of the decisions you’re making are small and inconsequential. And while some of them will be forgotten down the road, many of the choices you make have a rather significant impact on the trajectory of your
A Guide to Making Your Startup More Agile in the Early Stages Read More »
There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field’s project management in that a digital analytics implementations and reports are never really a completed project. Every phase of a digital analytics project has a start date and an
Agile Analytics – The Ultimate Guide Read More »
Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing can give your business the ability to use small tests to quickly understand what new
4 Tenets of Agile Marketing and Why You Should Be Using Them in 2017 Read More »
You’ve probably heard this buzzword: agility. Although you’ve heard it and seen it, do you know if it’s something your organization should practice? What does agility really mean when it comes to shaping your human resources? Agility in the HR industry Many HR departments think of their role as developing and executing company-wide standards and systems.
The secret’s out. Agile project management is a game-changer – and developers and IT folks are no longer the only ones to know about it. As a marketer, you’ve surely heard about Agile. Your team may be using some Agile practices, like project sprints and stand-up meetings. If so, you’re in the minority. The benefits
Agile Practices: Mistakes Marketers Should Avoid Read More »
