Every now and then an album comes out that becomes the soundtrack to a generation. It perfectly encapsulates the time while delivering catchy and rhythmic beats. The Yeah Yeah Yeahs’ It’s Blitz! is exactly that. Released on March 6, 2009, the Yeah Yeah Yeahs’ masterful record wasn’t the most popular album at the time but […]
Yeah Yeah Yeahs’ It’s Blitz! turned 10 and it’s still an amazing album Read More »
Spotify has launched its first-ever branded Instagram camera effect to launch rapper Headie One’s new album. The augmented-reality effect, created by marketing tech agency Byte, enables Instagram users to place the album cover’s reflective mask over their own face, along with a tattoo on their chest. The effects mirror the artwork from Music x Road,
Spotify launches first branded Instagram AR effect to promote rap album Read More »
When Kelly Clarkson released “Meaning of Life,” the nostalgic pop-soul record that reinvigorated her career, she had a good feeling about it. “I felt it was going to be a big life change,” Clarkson says, in a phone call. “I just didn’t know how.” Clarkson was the first “American Idol” winner, and, arguably, the show’s
The Day – Kelly Clarkson is back with a career-reviving album and plenty of attitude Read More »
A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots had begun ranking for his name in search engines. When arrest photos like this appear online, they can be fixed relatively easily, as online reputation management issues go. Read on, and I’ll explain.
Repair your reputation: Displace mugshots with your family photo album Read More »
3 Keys to Effectively Promote an Album on Social Media by Staff | November 15, 2018 As the way we access and listen to music continues to evolve, it has made social media an essential means to promote and share — especially when it comes to brand new artists and talent. The reach opportunity that
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There are a lot of lessons marketers can learn from the music industry, and in particular, how artists release their projects. Before streaming became the force that it is today, some album releases used to be more like moments in history than just another Friday album drop (sighs). From surprise releases, to experiential events, there
Music marketing: Six iconic album launches filled with marketing lessons Read More »
