ally

These best friends created a wildly popular Google doc about how to be an ally to the black community

Gupta and Wallace, 23 and 22, respectively, had roomed together at the University of Southern California, bonding over “Grey’s Anatomy” and their Christian faith. Gupta called Wallace — and listened. “We spent two and a half hours on the call, with me sharing my experience of how it feels when these incidents of racial injustice […]

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Amazon: Short-Term Ally, Long-Term Foe?

Trilok Hebbur, CEO of Polymathic Guru, offers a guide to how companies should use Amazon to best effect. The world of advertising has changed drastically in the last decade. For the first time ever, according to a recent eMarketer report, digital ad spending will exceed traditional spending. More importantly, the combined revenue share of Google