With increasing wealth around the globe and a growing target group which is enabled to buy premium products, value becomes a more and more important driver. Consumers’ preference for “owning fewer but higher quality items” came strongly across in our latest Consumer Life study. Especially in developed and saturated markets, value growth is the main […]
Scandinavia is an affluent market with an appetite for foreign goods. The Nordic region encompasses Denmark, Finland, Norway, and Sweden. Individually, each country may not seem to be an attractive cross-border opportunity for merchants. Combined, the population is just 26 million. However, Nordic ecommerce is primarily driven by foreign merchants, which give consumers access to
Ecommerce in Nordic Region: Affluent Market, Appetite for Foreign Goods Read More »
