Apples

Apple’s Guide for Creating a Customer Experience to Beat the Competition (INFOGRAPHIC)

Management /

Customer experience is the key to business success today. A new infographic by Hospitality Management Degrees looks at how Apple Stores are outperforming the competition by giving the customers the five diamond treatment. According to the infographic, Apple customer loyalty rate has reached 90% in 2018. Apple was able to achieve this rate by making […]

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Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimization

Channel: CMO Zone, Marketing Day /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Marketing Day: Mobile SERP survival, Facebook expands Marketplace ads & Apple’s WWDC keynote

Channel: CMO Zone, Marketing Day /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: Mobile SERP survival, Facebook expands Marketplace ads & Apple’s WWDC keynote Read More »

Could Apple’s Latest Video Chat and Visual Tools Pose a Threat to Snapchat and Instagram?

SEO BLOG /

Should Snapchat be concerned? At their Worldwide Developers Conference this week, Apple has unveiled its latest tools for iOS 12, which include new digital masks, stickers and effects for the native iPhone camera app. As you can see here, the new effects provide a range of visual enhancements, similar to those available in Snapchat, Instagram

Could Apple’s Latest Video Chat and Visual Tools Pose a Threat to Snapchat and Instagram? Read More »

Apple’s WWDC 2018 keynote: An overview of the announcements

Apple, Apple: Apple TV, Apple: Apple Watch, Apple: iOS, Apple: Safari, Apple: Siri, Augmented & Virtual Reality, Channel: CMO Zone, Mobile Marketing, Social media marketing /

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything

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In (partial) defense of Apple’s HomePod

A-Post to Search Engine Land, Amazon, Amazon: Amazon Echo, Apple, Apple: Siri, Channel: Mobile Marketing, Google: Google Home, Mobile Marketing, SEO BLOG /

Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized, even savaged, for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively support music services

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Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

A-Post to Marketing Land, Apple, Bing, Bing Ads, Channel: SEM, SEO BLOG /

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ad clicks from Safari posed by Apple’s Intelligent Tracking Prevention (ITP). Some advertisers may have noticed an alert in their Bing Ads accounts to enable

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5 Powerful Lessons Learned from Apple’s Recent Battery Performance Apology

Innovate, SEO BLOG /

When your business has an issue impacting your trustworthiness with consumers, the sooner you address the issue, the better your chances of negating damage. That’s exactly what Apple did on December 28, 2017, when they addressed a problematic perception issue regarding battery life and product dependability on some of their older iPhones.  In response to a

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What Apple’s Battery Mea Culpa Can Teach Your Small Business About Transparency

SEO BLOG, Technology Trends /

Apple (NASDAQ: AAPL) officially admitted it was slowing down iPhones as their batteries age. The reasoning for this move by the company makes perfect sense, but it was the execution which will cost Apple in terms of money and a black eye on its reputation and brand. Apple Apologizes for Slowing Your iPhone In its apology

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