The statistics have never been clearer about why advertisers need to be present on mobile. But far too many advertisers still view mobile as an “add-on”, according to Chris Childs, Managing Director UK at TabMo, a creative mobile demand-side platform. “I’d like to see mobile advertising become more thought-of, more bespoke, and less of an […]
From AR to bendy screens: What’s next for mobile advertising? Read More »
Facebook has announced that its renaming its Camera Effects Platform as it looks to expand the capability of its AR tools. Source link
Facebook Renames Camera Effects Platform as Part of Broader AR Ambitions Read More »
Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Why marketers and influencers should care Spark AR allows developers for
Facebook is giving more Instagram developers access to AR camera features Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label Read More »
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes
Shopify now lets stores create AR experiences for iOS 12 Read More »
Facebook is adding new interactive AR games to Messenger video chats, which could add even more pressure to Snapchat. Source link
Facebook Adds New AR Games to Messenger Video Chats Read More »
Snapchat's looking to showcase its user-created Lens tools as part of a new effort to maximize usage of its tools. Source link
Snap Launches 'Lens Explorer' to Showcase Community Created AR Tools Read More »
Facebook's testing out new augmented reality ads which will enable users to virtually try on products from the News Feed. Source link
Facebook's Adding New AR Ads Which Will Enable Users to Virtually Try On Products Read More »
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try
Facebook testing AR ads in the News Feed & new tool to help brands create video ads Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more Read More »
