Immersive, interactive computing is here to stay. Having entered public consciousness through gaming applications like Pokémon Go, the world of augmented reality (AR) and virtual reality (VR)—known collectively as XR—is rapidly expanding. And it’s already moved beyond the gaming world and into the world of marketing. Today’s Experience Economy includes the wide range of new […]
How AR and VR Applications Are Changing Marketing Read More »
Augmented reality (AR) received immense attention in 2017 across the retail industry. As the technology became more refined, marketers saw the limitless strategic and creative possibilities. Everyone in retail was enticed by the potential for customer engagement and data collection. AR is the next big thing. It’s exciting; it’s the new frontier. And yet, it’s
Even with hype, AR struggling to scale Read More »
Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the
The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content
Is Marketing ready for VR / AR in 2018? Read More »
Snapchat’s launching a new project which will enable visual artists to place 3D augmented reality art in specific locations, which users will then be able to locate on a map and visit to inspect. Snap Inc. sparked speculation about the project when they released a new website with a mysterious countdown running. TechCrunch inquired as
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It was only a matter of time, but Snapchat has this week confirmed that their 3D World Lenses – which they introduced last November – will now be available as an ad option, with Warner Bros and Bud Light partnering with Snapchat on the first iterations of the tool. The option will clearly hold appeal
Snapchat Announces 3D AR Lenses as a New Ad Option Read More »
Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers Read More »
Startups that use artificial intelligence (AI) technology got some welcome news this week — Salesforce just launched a brand new venture fund to encourage AI innovation in startups. Additionally, any small business can now work on creating augmented reality (AR) experiences using the new iOS 11. Learn about these updates and more below in this
Salesforce Launches AI Fund, Apple Brings AR to iPhone Read More »
Every iPhone 5s or later, or iPad Air or later is going to be able to run iOS 11 and the new Augmented Reality (AR) feature. If you are a small business, shouldn’t you be making the most of these features? The availability of AR on iOS means instant market penetration. Even though Apple (NASDAQ:AAPL)
iOS 11 Brings AR to iPhone, Is Your Small Business Ready? Read More »
Ever wanted to walk alongside your cartoon-self riding a skateboard? How about watching yourself do yoga or drinking a cup of coffee? Sounds thrilling. If you remember, Snapchat acquired Bitmoji for $64M last year. We’ve seen a variety of fun Bitmoji additions to Snapchat such as user profile avatars, personalized stickers, and the recent (and mildly controversial) ‘Snap Map’ where
Snapchat Brings Bitmojis to Life with New AR Update Read More »
