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Google has traded out its usual logo with a doodle to mark the Labor Day holiday. The Google doodlers behind today’s doodle took their lead from the Works Progress Administration (WPA) murals produced during the 1930s. Created in 1935, the historic WPA was a federal program providing economic relief for US citizens suffering during the
Labor Day Google doodle inspired by art created during The Great Depression Read More »
Arlene Hisiger Published 8:00 a.m. ET Aug. 27, 2017 CLOSE Rochester women are making headlines. Lauren Peace Erica Erskine(Photo: John Smillie) Erica Erskine loves to create things. She enjoys drawing, painting, metal work and sculpting. But when it came time to sculpt a career path, she found it a bit more challenging. “When I
Erica Erskine combines art and science as a digital marketing technologist Read More »
For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand. However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty – especially when measured against a marketing strategy that focuses on customer experience and engagement. Technology is fundamentally changing the
The Art of Customer Loyalty in The Age of Consumer Experience and Engagement Read More »
I owe the following high school science teachers an apology: Mr. Herzberg, Mr. Hanson, and Mrs. Boudreau. I was one of those kids in high school who said, “When am I ever going to use this in real life?” As a student, E never equaled mc2. I thought acid and base sounded like a cool
Art + Science: Why Video Marketing Works Read More »
Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your content with a story makes it emotionally resonant, creating memorability and impact it might otherwise lack. So, I’m absolutely on board with storytelling
Content Marketing Is a Job, Not an Art Form Read More »
Instagram: Perfecting the Art of IP Thievery It’s no coincidence that Snapchat and Instagram share many of the same features. Since the two social media platforms started going toe-to-toe, Instagram has always seemed to reproduce Snapchat’s successful developments. Stories, selfie filters and expiring messages are just a few of the lookalike features Instagram released after
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We get excited about billboards around MailChimp HQ. And if you’ve spotted any of them, you may have noticed that our tastes tend to run toward the nontraditional: shrimp photography, rice mosaics, dripping paint, and simple blue backgrounds (AKA: “taking back the sky”). A billboard can be just an ad, but it can also be a
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It’s no simple task for a business to be successful at marketing today. Marketers no longer have the luxury of specialization – in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere. In
The Art & Science of a Successful Modern Marketer [Infographic] Read More »
Adverts and content – a lot of people are like: Or Because the advertisers, the adverts, the “content marketers” just don’t get it. We get the huge flux around the Superbowl and Christmas for example, some good, some bad, but the majority of the year adverts and content are created without persona development, identification or
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