It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought […]
How to Segment Your Target Audience with Generational Marketing Read More »
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. With all the features available to us across digital advertising platforms, we’ve never had it so good. Yet most marketers I speak to at events are unaware
An introduction to advanced audience targeting in AdWords Read More »
March 6, 2018 Audiences are everything in Facebook. They are the key way we target fans, customers, and anyone else we think might be interested in our product, service, or cause. They are the engine that drives all marketing on Facebook and understanding when we’ve maxed out reaching our audience is an important determination. Audience
Using Facebook Delivery Insights to Diagnose Audience Fatigue Read More »
February 28, 2018 One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and
Using Facebook Audience Insights to Target Competitor Audiences Read More »
So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just
How to Research Your Audience Before Producing an Explainer Video Read More »
It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site. That story, Influential CEO and co-founder
Influential launches IBM Watson-powered platform to analyze a brand’s social audience Read More »
You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.” You make it happen. Riiiiight. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story of how they did it in
How to Grow Your Audience From Zero to Millions in Less Than 5 Years Read More »
To be a successful marketer, you need to come up with ways to engage with your audience. The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers creating social proof of
10 Under the Radar Tactics to Persuade Your Audience to Take Action Read More »
February 21, 2018 Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, “Personalized Marketing in an Audience Centric World”. Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have
Preparing for the Future of Audience Based Advertising Read More »
Unless you pay close attention in “The Lion King” or watch the “Planet Earth” series, you probably haven’t spent a lot of time thinking about watering holes. (Trust me, if it weren’t for my two young daughters, I probably wouldn’t know half as much about animals and their lives, cartoon or otherwise.) Watering holes attract
3 Ways to Use Content to Build a Loyal Audience Read More »
