Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree with that assessment, according to recent research from Marketo. The report was based on data from a survey of 1,192 marketers who are manager-level and above, 511 B2C consumers, and 489 B2B customers—in France, Germany, the […]
Customer Engagement: B2B and B2C Companies Fail to Engage Read More »
Chart of the Day: B2B consumers value a much more personal service than B2C consumers Across the web, you will find hundreds of thousands of articles describing the difference between B2B and B2C marketing and the differing needs of their respective customers. But it can be hard to know which set of data and recommendations to
B2B or B2C? Either way, do you know what your customers really want? Read More »
I’ve worked in marketing for a long time now, with the bulk of my career in B2B. When I tell people that, they often look at my quizzically. What exactly is B2B? is usually the first question they ask. And those in the field who have spent their days in the consumer side of things
What’s the Difference Between B2B vs. B2C Marketing? Read More »
There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media. For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a
B2B vs. B2C Marketing: Social Media Platforms, Trends Read More »
The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall”, released just a few months ago, which essentially redefines the definition of a
5 Things B2B Marketers Should Learn from B2C Read More »
While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there’s one significant commonality – both are benefitting greatly from social media techniques. But that said, each requires a very different approach – B2B brands tend to do better on LinkedIn, for example, which makes sense
B2B vs B2C: The Different Marketing Strategies [Infographic] Read More »
It’s easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. And so, often, we’re all too quick to examine each through its own separate, distinct lense. But what happens if we swap lenses? Just because B2C brands cater
3 B2C Marketing Strategies That B2B Companies Should Use Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
B2B vs. B2C social strategy, brand safety on YouTube & more Read More »
