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5 Lessons From Attention-Grabbing Billboard Ads

5 Lessons From Attention-Grabbing Billboard Ads

Even though people sometimes underestimate the effectiveness of out-of-home advertising, billboards are having a revival. Outdoor advertising was the only traditional advertising method that grew in 2018, according to Magna. And, ironically, it’s iconic tech companies—the likes of Google, Spotify, and Netflix—that are driving the resurgence. Despite its recent growth, outdoor advertising today has to […]

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Bing rounders bats, Google hopscotch & Firefox billboard

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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