Bitly

A Guide to Creating a Great Influencer Marketing Strategy – Bitly

According to a recent survey, 66% of marketers ran three or more influencer marketing campaigns in 2018 and 42% now have an “always-on” influencer strategy. More than ever, businesses are starting to understand the value of collaborating with individual content creators and thought leaders to drive engagement and conversations around their brands. Planning and managing […]

A Guide to Creating a Great Influencer Marketing Strategy – Bitly Read More »

5 Easy Ways to Build Brand Awareness Using Social Media

SEO BLOG / Good To SEO

Do you follow Bitly on social? If so, you probably know that we’re big advocates of a consistent brand experience. A consistent brand can help you: ✅ Gain credibility✅ Inspire trust & loyalty in your customers ✅ Boost your visibility within your market ✅ Justify charging a premium for your products & services ✅ Distinguish

5 Easy Ways to Build Brand Awareness Using Social Media Read More »

Introducing Simple Single Sign-on (SSO) Setup to Bitly

SEO BLOG / Good To SEO

We’re thrilled to introduce a dramatically improved single sign-on (SSO) setup to Bitly. Our new self-service SSO setup allows Bitly Enterprise customers to securely grant and revoke user access to Bitly. The process takes four simple steps and leverages the latest enterprise-grade standards to ensure safe access and control. Wonderful! But, what’s SSO? SSO gives

Introducing Simple Single Sign-on (SSO) Setup to Bitly Read More »

[Case Study] Hustle: Using Bitly to Prove ROI on SMS

SEO BLOG / Good To SEO

An astounding 95% of all texts are read within three minutes of being sent. Even more interesting? 78% of consumers say they wish they could have a text conversation with a business. Suffice to say, SMS can be an incredibly powerful channel for your brand with the potential of having a big impact on your

[Case Study] Hustle: Using Bitly to Prove ROI on SMS Read More »

A 6-Step Guide for Telling a Compelling Brand Story – Bitly

SEO BLOG / Good To SEO

Did you know that the average person’s attention span is about 8 seconds? As a marketer, hearing this can make your job seem a bit daunting. Figuring out how to grab the attention of someone who has ads and content thrown at them every second can add to a long list of worries. But, there’s

A 6-Step Guide for Telling a Compelling Brand Story – Bitly Read More »

Leveraging Redirects to Gather Deeper Data

SEO BLOG / Good To SEO

The world wide web is exactly that—a web of connections between people, companies, information and technology. Our customer One WiFi has built its business on leveraging that connectivity. The company, which manages the free WiFi that organizations provide to customers in places like lobbies and restaurants, needed a simple solution to help them redirect their

Leveraging Redirects to Gather Deeper Data Read More »

How to pick the best custom domain for your link shortener – Bitly

SEO BLOG / Good To SEO

When it comes to your brand, presentation matters. According to a Lucidpress report, brands that are presented consistently to consumers are 4X more likely to experience brand visibility. With so much noise across email, social media and other channels, maintaining a consistent, distinguishable brand experience is more important than ever before. This includes everything from

How to pick the best custom domain for your link shortener – Bitly Read More »

How Brand Consistency Fuels Customer Loyalty – Bitly

SEO BLOG / Good To SEO

A study shows that “The greatest negative impact of inconsistent brand usage is the creation of confusion in the market. Consider this: You just touched down in a country you’ve never been to. Now, you’re in desperate need of a caffeine fix to help push you through the jet lag. As you walk through the

How Brand Consistency Fuels Customer Loyalty – Bitly Read More »

[Case Study] Impactful SMS Messaging When it’s Needed Most

SEO BLOG / Good To SEO

When you think of SMS messages sent from a business, what’s the first thing that comes to mind? If we had to guess, we’d say marketing promotions entered your thoughts. If not that, then perhaps you thought of appointment reminders. Both are solid responses, given so many brands are leveraging SMS for these reasons. However,

[Case Study] Impactful SMS Messaging When it’s Needed Most Read More »

5 Branding Strategies That Will Strengthen Your Position in the Market

SEO BLOG / Good To SEO

In this blog post, we’ll share branding strategies every influencer and business can put into action to separate themselves within an oversaturated market. “Brands with consistent branding expect to earn 23% more annual revenue than the brands that are inconsistent.” If you’re like most marketers, you’re always on the lookout for ways to make your

5 Branding Strategies That Will Strengthen Your Position in the Market Read More »