Blurred

The Blurred Lines and Closed Loops of Google Search

Tricksy! You’ll notice the knowledge box on the righthand side, too. But Google has around 92 percent of global search marketshare. It effectively is online search. Dark patterns are all too common online in general, and January wasn’t the first time people accused Google of deploying them. In June of 2018, a blistering report from […]

Blurred Lines Between ‘Brand’ And ‘Communications’ Create Opportunity

Gone are the days when brand and communications professionals operated in separate silos. Brand has expanded beyond advertising to include more traditional communications, such as activities, and communications has matured to be more data-informed and multichannel than ever before, employing a paid, earned, social, owned (PESO) approach. Ironically, the integrated marketing communications role, popularized in

Blurred Lines Between ‘Brand’ And ‘Communications’ Create Opportunity Read More »