bogus

Column: Facebook’s bogus video claims just cost it $40 million, but they caused much more damage

Facebook managed to extricate itself from one of its many scandals last week on the cheap, paying a mere $40 million in cash to settle allegations that it defrauded advertisers by feeding them fake estimates of the viewership of video ads in 2016 and 2017. In the Facebook universe, this is the chumpiest of chump […]

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Duped Into Making a Bogus Campaign Donation? Call a Prosecutor

Justice Department won guilty pleas in three `scam PAC’ cases Gridlocked FEC can’t agree what to do about misleading tactics Both of these statements seem to be equally true: 1) Federal authorities are cracking down on grifters who live large on money that Americans thought they gave to legitimate political campaigns. 2) Federal authorities might

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SEOs beware: Link builders are back with bogus Domain Authority pitches

Google Doesnt Use Moz’s Domain Authority as a Ranking Factor — Russ Jones (@rjonesx) March 6, 2019 This week, Moz announced it has updated its Domain Authority (DA) score, and as we expected, it caused confusion within some segments of the SEO industry. Some, maybe more novice, SEOs confuse the DA metric with an internal

SEOs beware: Link builders are back with bogus Domain Authority pitches Read More »

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